The Briefing
A weekly column on professional cycling — what happened, why it matters, and what to make of it all. Published every Monday.
- Latest
2026-05-07 20:00:00.000000
The 2026 Giro d'Italia Preview: Vingegaard's Coronation or the Giro's Next Victim?
The 109th edition of the Corsa Rosa starts today in Bulgaria — yes, Bulgaria — and ends 23 days and 3,500 kilometres later in Rome. In between, there are 21 stages, one 40-kilometr…
2026-04-24
The Tariff War Isn't Over — It's Just Getting Started
The bike industry just dodged a 50% steel tariff — but Chinese bikes still face 86% duties, new Section 301 investigations are targeting Taiwan and Vietnam, and the next wave of pr…
April 11, 2026
The Hangover That Won't End: Why the Bike Industry Is Still Drowning in Inventory
Three years ago, you couldn't buy a bike. Lead times stretched to eighteen months. Dealers were taking deposits on models that hadn't been designed yet. Brands ordered containers o…
April 2, 2026
The King is Dead, Long Live the King: Salsa Reinvents the Gravel Race Bike with the All-New Flyway
In the fast-paced, rapidly evolving world of gravel cycling, a decade is an eternity. When Salsa Cycles launched the original Warbird in 2012, they essentially created the blueprin…
April 2, 2026
The Brain Trust: Why Virginia Tech Ratings Are the Only Helmet Stats That Matter
In an industry obsessed with "marginal gains" — shaving grams off a seatpost or finding two watts in a hidden cable — we often overlook the most important metric of all: survival. …
March 26, 2026
Tour of Flanders 2026: Who Can Actually Beat Pogačar on Sunday?
By Big Ring Editorial Staff · The Big Ring Report…
March 22, 2026
Milan-San Remo 2026: "too long, too stressful"
By Big Ring Editorial Staff · The Big Ring Report…
March 18, 2026
The Bicycle Business Weekly — March 18, 2026
By Big Ring Editorial Staff · The Big Ring Report…
March 17, 2026
Milan-San Remo Looms, Giant Bleeds, and the Peloton Holds Its Breath
The week that just passed was a reminder that professional cycling operates on two entirely different planes simultaneously. On one, Tadej Pogačar is doing things that make the res…