The Cyclists' Alliance asks for support amid an 'urgent funding crisis'

The Cyclists' Alliance (TCA), the leading advocacy group for professional women cyclists, has publicly announced an "urgent funding crisis," appealing for immediate financial support to continue its operations. The organisation, founded in 2017, stated that without significant donations, its future is in jeopardy, potentially ceasing to exist by the end of 2024. This stark announcement highlights the precarious financial landscape for non-profit entities supporting athletes, even as women's cycling experiences unprecedented growth.

This plea arrives at a critical juncture for women's cycling, a discipline currently enjoying increased visibility and investment, yet still grappling with fundamental issues like minimum wage enforcement and contractual stability. TCA has been instrumental in advocating for these very protections, providing legal advice, mental health support, and a collective voice for riders. Their potential demise would leave a significant void, removing a crucial independent safeguard just as the sport navigates its rapid commercialisation and professionalisation.

It seems even the most vital advocacy work in cycling must constantly prove its worth on the balance sheet. A shame, given the sport's propensity for demanding everything from its athletes while offering precious little in return.