Flat pedal rider? Fox’s Union Flat shoes are now almost half price ahead of Black Friday

Fox Racing's Union Flat pedal shoes are currently available at a significant discount, approaching 50% off their original retail price, as part of pre-Black Friday promotions. This aggressive pricing strategy from the established apparel and protection brand aims to capture market share in the competitive flat pedal shoe segment, directly challenging more entrenched footwear manufacturers.

This move is particularly noteworthy given Fox's relatively recent, yet successful, foray into performance cycling footwear. Historically known for their apparel and protection, Fox has rapidly developed a reputation for producing high-quality shoes that genuinely compete with industry leaders. The timing, ahead of the traditional Black Friday rush, suggests a strategic push to clear inventory or establish a stronger foothold before the peak holiday shopping period.

Ultimately, this presents a compelling opportunity for flat pedal riders to acquire a top-tier shoe at a price point that, frankly, makes the competition look rather uninspired.