BMX brand that made the famous flying bike in E.T. has just released something incredible

A legendary BMX brand, famously responsible for the iconic flying bicycle in Steven Spielberg's 1982 film *E.T. the Extra-Terrestrial*, has unveiled a new product described as "incredible." While specific details of the release remain under wraps, the announcement from a brand with such a distinctive cinematic legacy has certainly piqued considerable interest across the cycling community. The news, reported by BikeRadar, suggests a significant, potentially groundbreaking, addition to their product line.

This announcement carries weight given the brand's unique place in popular culture and cycling history. The E.T. bicycle, a modified Kuwahara BMX, became an indelible image for a generation, solidifying BMX's cool factor and introducing countless youngsters to two wheels. For a company with such a storied past, particularly one associated with a cultural touchstone, any new product launch is scrutinized. It speaks to a potential resurgence or evolution for a brand that could easily rest on its laurels, indicating an ambition to innovate beyond its classic appeal.

Ultimately, whether this new offering lives up to its "incredible" billing remains to be seen. But for a brand whose most famous creation literally took flight, the bar is set extraordinarily high.