Tadej Pogačar’s Race-Ridden Colnago V5Rs Sells for €70,000

Tadej Pogačar’s Colnago V5Rs, specifically the machine he piloted during the 2025 Ardennes Classics, has fetched a remarkable €70,000 at auction. This significant sum was paid for a bicycle that, while undoubtedly high-performance, represents a substantial premium over its retail value, underscoring the unique allure of equipment directly associated with cycling’s biggest stars.

This sale highlights the burgeoning market for cycling memorabilia, particularly items linked to riders of Pogačar's calibre. His dominance, especially in one-day races and Grand Tours, imbues his equipment with a tangible connection to sporting history. The €70,000 price tag reflects not just the bike's technical specifications, but its provenance and the narrative of Pogačar's ongoing legacy, elevating it from mere sporting apparatus to a collector's item.

Ultimately, it seems a certain segment of the cycling public is quite willing to pay handsomely for a piece of Pogačar’s magic, even if it’s just the carbon fibre he once sat upon. One can only imagine the price if it had been a bike from a Grand Tour victory.