'For The Love Of Cycling represents the next chapter' – Ned Boulting launches new pro cycling podcast alongside Never Strays Far

Veteran cycling broadcaster Ned Boulting has launched a new professional cycling podcast, "For The Love Of Cycling," in collaboration with Crowd Network. This new venture sees Boulting transition his popular "Never Strays Far" audience to the new platform, with the inaugural episodes set to coincide with the start of the Giro d'Italia. The move marks a significant shift for one of the sport's most recognisable voices in audio media.

This development is noteworthy given Boulting's long-standing presence and influence in cycling commentary, particularly his work with ITV and his previous independent podcast success. His established rapport with fans and insightful analysis make him a significant draw. The partnership with Crowd Network, a growing player in the podcast industry, suggests a strategic move to professionalise and expand the reach of his content, capitalising on the increasing demand for in-depth cycling coverage beyond traditional broadcast.

Ultimately, this is less a new voice entering the arena and more a familiar one simply changing the microphone. The audience, much like the peloton, will likely follow the strongest lead.