It’s time to stop hating on new bike things… and just ride your bike
BRR Analysis
Liam from road.cc has recently published an opinion piece arguing against the pervasive "hate" directed at new cycling innovations, urging riders to focus instead on simply enjoying their bikes. His commentary suggests that while skepticism towards brands' marketing tactics is understandable, the constant dismissal of new technologies ultimately detracts from the pure act of riding, implying a need for a more open-minded approach within the cycling community.
This intervention arrives amidst a perennial debate within cycling regarding technological advancement versus tradition. For years, every significant shift – from disc brakes to electronic shifting, and more recently, integrated cockpits or proprietary componentry – has been met with a vocal contingent of purists and cynics. This article taps into the ongoing tension between the industry's drive for innovation, often perceived as planned obsolescence, and riders' desire for practical, durable, and affordable equipment, highlighting a cultural schism that defines much of cycling's online discourse.
Ultimately, Liam's piece serves as a timely reminder that while critical evaluation is healthy, the joy of cycling transcends the endless gear debate. Sometimes, it's just about the ride.
Never miss a story
Essential 2026 Guides
More from this section
HOT Bikes & More Accessories at Sea Otter Classic 2026: FINALEGravel Cyclist5h ago

