Is the UCI prioritising “self-preservation over growth”? Rapha CEO hits out at “ineffectual” governing body as cycling clothing brand reissues ‘roadmap’ to reform

Rapha CEO Fran Millar has publicly criticised the UCI, accusing the cycling governing body of prioritising "self-preservation over growth" and being "ineffectual." Millar, whose company Rapha previously co-authored a 'roadmap' for cycling reform in 2021, reissued this document, stating that professional cycling has been "failed structurally and commercially." Her comments, reported by road.cc, highlight a persistent frustration from a significant industry player regarding the sport's current trajectory.

This isn't Rapha's first foray into challenging the UCI's stewardship; their 2021 'roadmap' with EF Education-Nippo outlined a vision for a more sustainable and engaging sport. Millar's renewed vocal opposition underscores a growing sentiment among stakeholders that the sport's commercial model is stagnating, failing to capitalise on its global appeal. With sponsors continually seeking greater return on investment and a younger audience proving elusive, the pressure on the UCI to adapt its governance and commercial strategy is mounting.

Millar's pointed remarks serve as a potent reminder that the UCI's perceived inertia is not going unnoticed by those financing the sport. The 'roadmap' is back on the table, and the clock, it seems, is ticking.