NOBL Launches 993g Ethos XC Wheels & Full Carbon Series

NOBL has officially unveiled its new Ethos XC wheelset, boasting a remarkable claimed weight of just 993 grams for the pair. This launch also marks the introduction of their "Full Carbon Series," expanding their high-end offerings beyond the Ethos XC to include the TR35 and HD35 models. The Ethos XC wheels feature a 27mm internal width and are designed specifically for cross-country racing, positioning NOBL firmly in the lightweight performance segment.

This move by NOBL is a clear statement of intent in the increasingly competitive high-performance wheel market, particularly in the weight-obsessed XC discipline. With brands constantly pushing the sub-1000g barrier, NOBL's entry at 993g puts them directly against established players like DT Swiss and Reserve. The expansion to a "Full Carbon Series" suggests a broader strategy to capture more of the premium segment, leveraging their expertise in lightweight composite construction across different riding styles.

Achieving sub-kilo wheelsets is no longer a novelty but a baseline expectation for top-tier XC. NOBL has met the benchmark; now, the real test is whether they can match it with durability and ride quality, or if it's just another number on the scale.