Exclusive Deal: Get up to 88% off Surfshark VPN and watch the Giro d'Italia, Tour de France and all the best WorldTour cycling from anywhere in the world

CyclingNews, a prominent online cycling publication, has announced an "exclusive deal" with Surfshark VPN, offering subscribers up to 88% off their service. The promotion is explicitly framed as a solution for cycling fans to bypass geo-restrictions, enabling them to watch major WorldTour events like the Giro d'Italia and Tour de France from any location globally. This partnership highlights the increasing digital fragmentation of sports broadcasting and the growing market for VPN services among international audiences.

This collaboration underscores a significant, if often unacknowledged, aspect of modern sports consumption: the geographical limitations imposed by broadcasting rights. As streaming platforms and national broadcasters carve up exclusive territories, fans travelling or living abroad are frequently locked out of content they might otherwise access. For a sport like cycling, with its global appeal and often disparate broadcast agreements, VPNs have become an essential tool, making this commercial alignment a practical, if slightly cynical, acknowledgment of the current media landscape.

While ostensibly a service for fans, this partnership quietly exposes the convoluted state of sports broadcasting rights. One might almost believe broadcasters *want* us to use VPNs, given the labyrinthine access they've created.