Forbidden Updates Druid E with Avinox M2S & M2 Motors

Forbidden Bicycles has announced an update to their Druid E mountain bike, integrating new motor options from Avinox. Specifically, the Druid E will now be available with both the Avinox M2S and M2 motors, representing a significant drivetrain refresh for the popular e-MTB platform. This move aims to enhance performance and potentially broaden the bike's appeal within the competitive electric mountain bike market.

This update is noteworthy as Forbidden, known for its high-pivot suspension designs and aggressive trail bikes, is embracing a new motor supplier. Previously, many e-MTB manufacturers have gravitated towards established players like Bosch, Shimano, or Brose. Avinox, while not entirely new, has been steadily gaining traction, offering different power delivery characteristics and potentially lighter weight solutions. This strategic shift reflects a broader industry trend of diversification in e-bike components, as brands seek unique performance advantages and supply chain resilience.

Ultimately, Forbidden's adoption of Avinox motors signals a calculated gamble on a less ubiquitous, but potentially more performance-oriented, e-MTB ecosystem. It will be interesting to see if this pays dividends on the trail, or merely adds another spec sheet bullet point to the already crowded e-bike market.