Prologo releases the Choice, its first “integrated road saddle” with concealed carbon rails priced at £430

Prologo has unveiled its latest offering, the "Choice," an integrated road saddle designed to minimise aerodynamic drag and enhance power transfer. Priced at a rather substantial £430, this new model features concealed carbon rails, marking a significant departure from conventional saddle designs. The Italian manufacturer positions the Choice as a complete system, intended to seamlessly integrate with both rider and bicycle, aiming for marginal gains in performance.

This release comes as the cycling industry continues its relentless pursuit of aerodynamic efficiency, a trend that has seen components increasingly integrated and streamlined. Prologo, a long-standing player in the saddle market, is clearly attempting to corner the high-end performance segment with this innovative, albeit expensive, design. The focus on "integrated" and "system" reflects a broader industry movement towards holistic bike design, where every component is optimised for speed, often at a premium.

While the £430 price tag might cause some wallets to wince, Prologo is betting that the allure of marginal gains and cutting-edge aesthetics will prove irresistible to those for whom every watt, and every pound, counts.