Decathlon CMA CGM 10-rider women's team in the works

Decathlon CMA CGM is reportedly in the advanced stages of establishing a new women's professional cycling team, aiming for a 10-rider roster. This development, first reported by *Escape Collective*, indicates a significant expansion of the French sporting goods giant's presence in professional cycling, following their recent commitment to the men's AG2R La Mondiale outfit. While specific riders or a definitive timeline for competition haven't been announced, the move signals an intent to enter the women's peloton at a competitive level.

This venture arrives amidst a burgeoning landscape for women's cycling, with increased investment and visibility from major sponsors. Decathlon's entry would add another significant backer to the Women's WorldTour or Continental ranks, potentially drawing talent and further professionalising the sport. Their existing partnership with AG2R offers a ready-made operational framework, suggesting a streamlined path to establishing a credible team and leveraging existing infrastructure and expertise, much like other dual-gender operations.

Another major brand committing to women's cycling is always welcome, though the true measure of their ambition will be seen in the budget and talent they attract. Let's hope it's more than just a token gesture.