BikeLive is back for 2026, including the revival of the big road.cc Rideout! Here’s how BikeLive can help organise the perfect cycling event in 2026

BikeLive is set to return in 2026, spearheaded by road.cc's parent company, Farrelly Atkinson. The announcement confirms the revival of the popular road.cc Rideout, alongside a broader offering for event organisation. This strategic move positions Farrelly Atkinson to leverage its established brand and logistical expertise, aiming to host and facilitate cycling events for both the public and corporate entities throughout the coming year.

This re-entry into the events space marks a significant play for Farrelly Atkinson, which previously operated BikeLive with considerable success before its hiatus. In an increasingly fragmented cycling media landscape, direct engagement through events offers a tangible connection with their readership and the wider cycling community. It also signals a potential diversification of revenue streams beyond traditional advertising, tapping into the growing demand for organised cycling experiences and corporate team-building activities.

Ultimately, this is less about a grand return and more about a calculated expansion. Farrelly Atkinson is simply re-activating a proven asset, reminding us that sometimes, the best way forward is to look to what worked before.