Video: Cody Kelley Rides the New Fox 38

Pro rider Cody Kelley was recently featured in a Pinkbike video showcasing the new Fox 38 suspension fork. The footage, likely a promotional piece, highlighted Kelley putting the component through its paces on varied terrain, offering viewers an initial look at the fork's performance characteristics and design under a professional's handling. This marks the public debut of what is anticipated to be a significant addition to Fox's high-performance mountain bike suspension line-up.

This unveiling is more than just a product launch; it's a strategic move in the highly competitive mountain bike suspension market. Fox, a dominant force, is responding to evolving demands for stiffer, more capable forks, particularly in enduro and gravity disciplines. The 38mm stanchion platform suggests a direct challenge to RockShox's ZEB, aiming to capture the segment of riders and manufacturers seeking maximum robustness and control for increasingly aggressive trail bikes. Kelley's involvement lends immediate credibility, leveraging his reputation as a skilled and demanding rider.

Ultimately, the Fox 38's arrival signals an arms race in front suspension, where incremental gains in stiffness and damping are presented as revolutionary. Riders, however, will be the true arbiters of its worth, once the marketing gloss has worn off.