The Seattle-Made RatKing Orodruin Bars are Heat-Treated

Seattle-based manufacturer RatKing has unveiled its new Orodruin Handlebars, a product specifically designed with bikepacking in mind. These bars are notable for their optimized rise and sweep, intended to suit diverse riding styles, and crucially, they are heat-treated. This manufacturing process is touted to significantly enhance both the yield strength and fatigue life of the handlebars, offering a more robust and durable option for riders tackling demanding terrain.

This release comes as the bikepacking segment continues its steady ascent within the cycling industry, with riders increasingly seeking specialized components that can withstand the rigours of long-distance, off-road adventures. The emphasis on heat treatment speaks to a growing demand for reliability and longevity, moving beyond mere aesthetics or weight savings. For RatKing, a relatively niche player, this launch positions them as a contender in a market dominated by larger component manufacturers, by focusing on a specific, performance-enhancing attribute.

Ultimately, while "heat-treated" might sound like marketing fluff to some, for those who've snapped a bar in the middle of nowhere, it's a statement of intent.