Inside / Out at Bristol’s Telbert Cycles

Petor Georgallou recently featured Telbert Cycles in a "Shop Visit" piece, filmed with support from SRAM as part of the Bespoked Inclusivity Scholarship. The coverage, highlighted by The Radavist, showcased Telbert's workshop and their "Monster" Gravel One frame, which was a recipient of SRAM's scholarship. This spotlight precedes Telbert's appearance at the 2025 Bespoked Dresden event, where their bespoke creations will undoubtedly be on display.

This collaboration underscores a growing industry focus on diversity and accessibility within the often-exclusive world of custom frame building. SRAM's involvement, through their Inclusivity Scholarship, aims to broaden participation and support underrepresented voices like Telbert Cycles, bringing their unique design philosophy to a wider audience. For Bespoked, a premier custom bike show, such initiatives are crucial for demonstrating relevance beyond traditional artisan circles, ensuring a fresh influx of talent and perspective.

While the "inclusivity" angle is commendable, the real story here is the ongoing effort to bring bespoke craftsmanship, often hidden away, into the digital and global spotlight. A custom frame builder making waves with SRAM's backing? That's a partnership worth watching.