Must Watch: Shimano Presents “We Are Cyclists”, a New Film that Continues the Story of All Bodies on Bikes

Shimano has released "We Are Cyclists," a new film produced in collaboration with All Bodies on Bikes (ABOB). The documentary, featured on Shimano's YouTube channel and Bikerumor, chronicles the continued growth and impact of the ABOB movement, founded by Marley Blonsky and Kailey Kornhauser. This initiative champions inclusivity and body positivity within cycling, demonstrating how the sport can be accessible and enjoyable for riders of all shapes and sizes, often through gravel and adventure riding.

This release marks a significant continuation of Shimano's strategic alignment with the burgeoning inclusive cycling movement. Following their previous support for ABOB, this film further cements the component giant's commitment to diversifying cycling's image beyond its traditional, often elitist, competitive narrative. It taps into a broader industry trend acknowledging that the future of cycling participation lies in welcoming a wider demographic, moving beyond performance metrics to embrace the joy and community aspects of riding.

While some might view this as mere corporate virtue signaling, Shimano's consistent backing of ABOB demonstrates a shrewd understanding of cycling's evolving landscape. It's a smart play, aligning their brand with a genuinely impactful movement, proving that sometimes, doing good is also good for business.