ZyroFisher introduces TORQ’s new 1:1 PROTO range

Cycling distributor ZyroFisher has officially launched TORQ’s new 1:1 PROTO range of nutrition products to the market. Following its preview at the recent COREbike trade show, this rollout marks a significant expansion for TORQ, bringing their latest performance-focused offerings to retailers. The introduction by ZyroFisher, a major player in the UK and Irish cycling distribution landscape, ensures wide availability for these new gels, bars, and drinks.

This launch is more than just new packaging; it represents TORQ's continued push into the competitive sports nutrition sector, a market increasingly saturated yet ever-demanding of innovation. For ZyroFisher, it reinforces their portfolio of performance brands, catering to the serious amateur and professional cyclist alike. The "1:1 PROTO" designation likely signifies a refined carbohydrate ratio, a trend driven by recent scientific understanding of optimal fuel absorption during high-intensity efforts, aiming to give athletes a marginal gain.

Ultimately, it’s another entry in the arms race of marginal gains. Cyclists will spend, and brands will innovate – or at least re-package – to meet that demand.