Will cycling ever really buy into thermoplastics?

Thermoplastics offer a compelling vision for more sustainable and potentially high-performance bicycle manufacturing, yet the cycling industry remains hesitant to fully embrace them. Despite proven technological viability, the challenge lies in establishing the necessary infrastructure, supply chains, and consumer demand to shift away from traditional composites. This inertia highlights a broader industry paradox: an eagerness for innovation often tempered by a reluctance to disrupt established, albeit less sustainable, practices. Perhaps the biggest hurdle isn't the material itself, but the industry's own capacity for change.