The Big Ring Report

Advertise

Reach serious cyclists — bigringreport.com

The Big Ring Report is a daily cycling news briefing read by road cyclists, gravel riders, and cycling enthusiasts who follow professional racing, buy premium gear, and care deeply about the sport. We publish twice daily, every day of the year, aggregating the best journalism from across the cycling media landscape into a single front page.

If your brand sells bikes, components, apparel, nutrition, travel, or anything else the serious cyclist buys — this is your audience.

The Audience

Daily
Publication frequency
25+
Sources aggregated
100%
Cycling-focused content
Road, Gravel & MTB
Primary disciplines
Global
Readership reach
Engaged
Return visitor base

Detailed traffic analytics available on request. Contact us at [email protected] for a current media kit.

Why Advertise Here

  • ▶Niche audience, zero waste. Every reader is a cyclist. No broad lifestyle audience diluting your reach — just people who buy bikes, components, and gear.
  • ▶Daily touchpoint. We publish twice a day, every day. Your brand appears alongside the news your customers are already reading each morning.
  • ▶Premium context. Your ad appears next to Tour de France results, gear reviews, and race previews — not generic content farms.
  • ▶Direct relationship. No agency markup. You deal directly with the publisher. Flexible terms, fast turnaround, personal service.

Ad Formats & Pricing

Homepage Sponsor Banner
728×90 leaderboard or 300×250 rectangle — displayed on every page load
From $300/month — flat rate, guaranteed placement, no bidding
Section Sponsor
Your brand exclusively sponsors one section: Racing News, Products & Gear, Tech & Innovation, or Business & Industry
From $200/month — logo + tagline above the section, 100% share of voice
Newsletter Sponsorship
Featured placement in the daily email briefing sent to subscribers
From $150/issue — dedicated slot, direct link, plain-text friendly
Sponsored Content
A clearly labelled sponsored post written by your team or ours, published on the site and promoted in the briefing
From $500/post — permanent placement, indexed by Google
Custom Packages
Multi-month campaigns, product launch packages, race-week takeovers, and bundle deals available on request
Contact us for a custom quote

All placements are sold directly — no programmatic bidding, no ad networks, no middlemen. Pricing is negotiable for multi-month commitments.

Who We Work With

The Big Ring Report is a strong fit for brands in the following categories:

—Road & gravel bikes
—Components & drivetrain
—Cycling apparel & kit
—Helmets & eyewear
—Nutrition & hydration
—Training & coaching apps
—Cycling travel & events
—Bike fitting & services
—Power meters & GPS
—Cycling media & books

Editorial Independence

Advertising relationships do not influence editorial content. Sponsored content is clearly labelled. We do not accept payment for editorial placement, and our source selection is independent of commercial relationships. We reserve the right to decline any advertising that conflicts with our editorial standards.

Ready to Reach Serious Cyclists?

Send us a message and we'll reply within one business day with availability, traffic data, and a custom proposal.

Email [email protected]

Or contact us directly: [email protected]