Chicken Cyclekit to be the exclusive UK distributor of Magene products and announces the new C606 Pro

Chicken Cyclekit has been appointed the exclusive UK and Ireland distributor for Magene products, a move announced at the recent Core Bike Show. This partnership sees Chicken Cyclekit handling the distribution of Magene’s range of cycling technology, including computers, power meters, and lights. The announcement coincided with the unveiling of Magene’s new C606 Pro cycling computer, which will now enter the UK market via this new channel.

This distribution agreement signifies Magene's strategic push into the competitive UK cycling tech market, leveraging Chicken Cyclekit's established network and logistical prowess. For Chicken Cyclekit, adding Magene, a brand known for its premium yet accessible technology, diversifies their portfolio and strengthens their position in the rapidly expanding smart cycling segment. It's a clear signal that the demand for sophisticated, data-driven cycling accessories continues to grow, and distributors are keen to capture that market share.

Ultimately, this is a sensible alliance. Magene gets a reliable conduit into a key European market, and Chicken Cyclekit adds another feather to its cap, ensuring riders have more options for tracking their watts and routes.