NOBL Ethos Line Uses Berd Spokes: Lightest 30mm internal-width Production XC Wheelset in the World

NOBL has unveiled its new Ethos line of mountain bike wheels, prominently featuring the Ethos 30 model which they claim is the lightest 30mm internal-width production XC wheelset globally. Utilising Berd spokes and a carbon rim, the Ethos 30 weighs in at a reported 1170 grams for the pair. This launch introduces six discipline-specific wheelsets, each engineered for optimal performance within its category, aiming to provide a distinct competitive edge for riders.

This announcement underscores the ongoing arms race in high-performance mountain biking, where marginal gains in weight and stiffness are paramount. Berd spokes, known for their textile construction and significant weight savings over traditional steel, have been gaining traction in the premium segment, making NOBL’s adoption a logical, albeit costly, step for a flagship product. The 30mm internal width is also a modern standard for XC, balancing tire support with weight, reflecting current industry trends and rider demands for aggressive cross-country setups.

While the "lightest in the world" claim always warrants a raised eyebrow and a check of the scales, NOBL's move with Berd spokes firmly positions them in the ultra-premium, performance-driven corner of the market. Expect to see these on the start lines of major XC events, or at least in the hands of those who appreciate a finely engineered, if wallet-lightening, advantage.