Reports: Soudal-Quick Step to switch from Specialized to Merida in 2027
BRR Analysis
Reports from *Escape Collective*, citing Dan Benson and *Wielerflits*, indicate that Soudal-Quick Step will conclude its long-standing equipment partnership with Specialized at the close of 2026, transitioning to Merida for the 2027 season. This significant shift reportedly extends to the AG Insurance-Soudal women's team, marking a comprehensive change in hardware for Patrick Lefevere's influential organisation after years with the American brand.
This potential move signifies a major shake-up in the peloton's equipment landscape. Specialized has been synonymous with the 'Wolfpack' for over a decade, supplying bikes for countless victories, including multiple Monuments and Grand Tour stages. For Merida, currently sponsoring Bahrain Victorious, securing Soudal-Quick Step would be a substantial coup, elevating their profile significantly and potentially offering a new platform for technological development and marketing reach within the sport's elite.
While the ink isn't dry, such a high-profile divorce suggests either Specialized's priorities have shifted, or Merida presented an offer too compelling to refuse. Either way, the peloton's equipment merry-go-round continues, reminding us that even the most enduring partnerships have a shelf life.
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