Active Travel England appoints Fusion Media for 2026 flagship conference

Active Travel England has formally appointed Fusion Media to orchestrate its flagship "Making Active Places Conference 2026." The event, scheduled for Manchester, will see Fusion Media take charge of the strategic planning, content creation, and logistical execution. This marks a significant organisational step for ATE as it prepares for its key industry gathering, aiming to consolidate efforts in promoting cycling and walking infrastructure across the UK.

This appointment is noteworthy given Fusion Media's established presence within the cycling and outdoor industries, having managed communications for numerous high-profile brands and events. Their expertise in public relations and event management suggests ATE is seeking a polished, impactful presentation for its 2026 conference, which serves as a critical platform for policy discussion and stakeholder engagement in the burgeoning active travel sector. The choice reflects a desire to professionalise and amplify the message of sustainable transport.

Ultimately, ATE has opted for a safe pair of hands. One can only hope the conference itself delivers substance commensurate with the PR expertise now on board.