'One bike that embodies the very essence of the brand' - Colnago launches its latest C Series bike, and it tops out at €22,000

Colnago has unveiled its latest C-Series bicycle, the C72, with a staggering price tag reaching €22,000 for its top-tier configuration. Described by the Italian manufacturer as the most authentic expression of the brand's heritage, the launch includes a limited-edition tribute model inspired by Milan’s iconic La Scala Opera House. This release marks the continuation of Colnago’s premium C-Series line, known for its lugged carbon construction and artisanal appeal.

This launch underscores a persistent trend in the high-end road bike market: the relentless pursuit of exclusivity and escalating price points. Colnago's C-Series has long been positioned as a connoisseur's choice, distinct from its more race-focused V-series. The C72's price, while eye-watering to many, is a clear statement of intent, targeting a clientele for whom heritage, craftsmanship, and brand cachet outweigh purely performance-driven metrics, further cementing Colnago's luxury status.

Another Colnago, another stratospheric price tag. One might wonder if the C-series is now less about riding and more about collecting. At €22,000, it certainly ensures exclusivity, if nothing else.